ChatGPT Ads, built for measurable learning.

Launch a focused four-week pilot with campaign strategy, context hints, creative, tracking, and conversion analysis. Decide from real data whether the channel deserves more budget.

Apply for a pilot → See the offer →

Why now.

New channel. Careful test.

OpenAI opened self-serve ChatGPT Ads earlier this year. The playbooks aren’t public. The benchmarks aren’t stable. The platform changes week to week.

Early doesn’t mean reckless. The point is to learn before the channel becomes crowded, not to chase novelty. Enter with a controlled test: fixed scope, real conversion tracking, and a clean read on whether the channel deserves more budget.

The pilot.

Four weeks. One question answered.

Week 1

Readiness and measurement

Account setup, policy review, crawler and landing-page eligibility, conversion tracking install (pixel and Conversions API), baseline benchmarks from your existing paid channels.

Week 2

Context and creative strategy

Context-hint research and intent mapping, campaign and adgroup architecture, creative variants (title, copy, image), landing-page recommendations.

Week 3

Campaign launch

Campaign goes live. Daily monitoring, bid adjustments, creative rotation, hint refinement based on early signal.

Week 4

Optimization and scale decision

Cut losing hints, scale winners, final creative pass, performance report, and a written recommendation to scale, pause, or exit the channel.

Included in every pilot.

Everything you need to run a real test.

Account and policy readiness

Conversion tracking (pixel + Conversions API)

Context-hint strategy and testing

Campaign and adgroup structure

Ad creative (title, copy, image variants)

Landing-page recommendations

Weekly optimization

Final performance report and scale recommendation

Fit check.

Who it’s for.

A fit

SaaS and software
Apps and digital products
Research-heavy or considered purchases
Existing paid-media spend
Clear conversion events
Willing to fund a real test

Not a fit

Businesses seeking guaranteed ROAS
Restricted categories (gambling, adult, crypto, political)
Companies without conversion tracking
Brands unwilling to commit enough spend to learn
Teams wanting a passive brand-awareness experiment

You keep the account.

The ad account, tracking, creative assets, and first-party data stay with you. We work inside your account under invited access, not around it.

Our value is faster experimentation, context-hint intelligence, and cross-campaign learning. Not account lock-in.

Operator.

Who runs it.

Run by Daryll Santos. Hands-on paid acquisition operator across Google, Meta, and Reddit Ads for consumer AI products. Now working on the ChatGPT Ads playbook because it’s the new channel worth learning early.

You work with him directly. No handoffs, no account managers, no offshore team.

Pricing.

$4,500 starting.

Pilot engagements start at $4,500. Ad spend billed directly to your account. Recommended media budget: $3,000–$10,000 depending on market and conversion volume.

Ongoing management available after the pilot, only if the channel earns more budget from real numbers.

Apply for a pilot →

Common questions.

Before you apply.

Why should I trust a specialist on a channel this new?

Because the pilot is designed for a disciplined test, not a scale claim. You get measurement, structure, and a clean read in four weeks. What you don’t get is a promise the channel will work — that’s what the pilot is for.

What if the pilot doesn’t show meaningful results?

You get a written recommendation to pause or exit the channel, based on what the data actually shows. No follow-up retainer pitch. If the answer is “this isn’t for you yet,” we say so.

Is my category a fit?

SaaS, apps, and considered-purchase brands with existing paid-media programs and clear conversion events fit best. Impulse-purchase and restricted categories fit less well. A short call confirms in twenty minutes.

Do I keep the account and data if we stop working together?

Yes. The account is yours from day one. So is the tracking, the creative, and every campaign artifact. We work inside your account under invited access, not around it.

Will this replace my Google or Meta spend?

No. ChatGPT Ads is a new channel, not a replacement. The pilot decides whether it earns a permanent seat alongside your existing mix, not instead of it.

What countries does the platform support today?

Seven at launch: United States, Canada, United Kingdom, Australia, New Zealand, Japan, South Korea. Mexico and Brazil expanding. If your target market isn’t here yet, we’ll say so on the call.